Browsing Economic and Management Sciences by Subject "Zimbabwe"
Now showing items 1-10 of 17
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Assessing key tour guide competences to co-create memorable tourism experiences
(North-West University (South Africa) , Potchefstroom Campus, 2016)Despite growing academic interest in memorable experiences, very limited research has examined how tourism frontline staff should be nurtured to become co-creators of memorable tourism experiences, particularly the tour ... -
An assessment of brand Zimbabwe's competitiveness and attractiveness as a tourism destination
(North-West University, 2018)The global tourism market is characterised by growing competition. Tourism destinations are competing for tourism arrivals and investments. Therefore, creating competitive and attractive destinations has been paramount in ... -
Command agriculture input subsidy programme as a source of funding for smallholder producers in Zimbabwe
(North-West University (South Africa), 2022)In sub-Saharan countries, the agricultural sector is regarded as indispensable because of its contribution to both the social and economic growth of countries. As a result, the governments of these countries have invested ... -
A comparison of entrepreneurial intentions of Generation Y students in South Africa and Zimbabwe
(North-West University (South Africa), Vaal Triangle Campus, 2015)Entrepreneurship has enjoyed a great deal of attention from researchers and policy makers, and it is often viewed as a developmental pillar for various nations. Researchers have been trying to find answers to the factors ... -
A critical assessment of innovation as a determinant of tourism competitiveness
(North-West University, 2018)Innovation is increasingly being regarded as the life blood of growth in any economy. However, the role of innovation as a determinant of destination competitiveness is largely neglected in the majority of models on ... -
A critical assessment of the sectorial development potential of business tourism events
(North-West University (South Africa), 2021)Using the case of the Africa Travel Association (ATA) 2012 and the United Nations World Tourism Organisation General Assembly (UNWTO GA) 2013, this PhD thesis interrogates the sectorial development potential of business ... -
Developing a pro-poor tourism framework for Zimbabwe
(North-West University (South Africa), 2021)The aim of this study was to develop a pro-poor tourism framework for Zimbabwe, using a case study of Chitomborwizi East small-scale commercial farms, an area in Makonde District in Mashonaland West Province in Zimbabwe. ... -
Developing an export promotion strategy for the post–conflict reconstruction of Zimbabwe
(North-West University, 2012)The study intended to investigate whether Zimbabwe possesses realistic potential export opportunities that can lead to the sustainable reconstruction of its economy. The study was initiated on the premise that Zimbabwe is ... -
The efficacy of social networks as marketing tools in the South African and Zimbabwean accommodation sector
(2015)The advert of social media has transformed the way in which tourism businesses operate especially in the marketing of tourism services. One major tourism sector which has been influenced by social media is the accommodation ... -
Financial inclusion and poverty reduction : evidence from small scale agricultural sector in Manicaland Province of Zimbabwe
(North-West University (South Africa), 2020)The study investigated the impact of financial inclusion on poverty reduction in Manicaland province of Zimbabwe among smallholder farmers, using household data collected through a structured household questionnaire. Further ...