Browsing Economic and Management Sciences by Subject "Twitter"
Now showing items 1-2 of 2
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The effectiveness of advertising through the social media in Gauteng
(North-West University, 2011)In this day and age, with the very strong impact of globalization, digitalization and social media, advertising is changing. Many companies and advertising role players are forced to implement new consumer and business ... -
Using Twitter to measure policy uncertainty in South Africa
(North-West University, 2019)Policy uncertainty affects economies around the world through the impact that it has on employment, stock markets, consumption, inflation, production, investment, and exports, which ultimately affects economic growth. Due ...