Browsing Economic and Management Sciences by Subject "Social media"
Now showing items 1-10 of 14
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A critical assessment of the key success factors of social media as a marketing tool in the South African tourism industry
(2015)The purpose of this study was to critically assess the key success factors of social media as a marketing tool in the South African tourism industry. Numerous studies have been done on social media, but none of them were ... -
A critical review of e-marketing strategies implemented in the tourism industry of Botswana
(North-West University (South Africa), 2021)The primary goal of this study was to critically review the e-marketing strategies implemented in the tourism industry of Botswana with specific reference to Small Medium Tourism Enterprises (SMTEs). The study envisages ... -
Determining the impact of social media usage at a financial institution
(North-West University, 2018)Social media is an important phenomena in the workplace and even more so in a financial institution. The usage of social media by employees in a financial institution can have an impact on factors like job satisfaction, ... -
Developing policy guidelines for social media in public relations practice at selected NGOs in Gauteng
(North-West University (South Africa), Potchefstroom Campus, 2016)This study focuses on a constructivist grounded theory that investigated the use of social media in public relations in non-governmental organisations (NGOs). This thesis focuses on the development of the managerial ... -
The effectiveness of advertising through the social media in Gauteng
(North-West University, 2011)In this day and age, with the very strong impact of globalization, digitalization and social media, advertising is changing. Many companies and advertising role players are forced to implement new consumer and business ... -
The efficacy of social networks as marketing tools in the South African and Zimbabwean accommodation sector
(2015)The advert of social media has transformed the way in which tourism businesses operate especially in the marketing of tourism services. One major tourism sector which has been influenced by social media is the accommodation ... -
Exploring social media as a marketing medium for a symphonic orchestra
(North-West University (South Africa), 2021)Events are important to communities, the economy, the attendees, and the organisers. It enhances the economy, helps the community grow, and job creation is one of the many positive impacts. Events have various definitions, ... -
Exploring the relationship between customer engagement strategies and brand loyalty
(North-West University (South Africa), 2022)Customer engagement has become more than just a strategy for business or marketing. It empowers the consumer to be engaged throughout their initial interaction and purchase journey. This engagement journey can help a brand ... -
The influence of social media promotion mix on the car insurance purchasing of residents in Mahikeng
(North-West University (South Africa), 2021)Over the past four years, the number of uninsured cars on the South African roads has increased by 65% due to the fact that consumers do not trust the insurance providers, the excessive rate of premiums and they found ... -
Investigating factors affecting social media usage at North-West University Mafikeng Campus
(North-West University (South Africa), 2017)Formal learning platforms have showed poor turnover over the years (Yuan & Powell 2013). Social media however has and continues to grow. The study explores how students' understanding and usage of social media in the ...