Browsing Economic and Management Sciences by Author "Pearce, Corlea"
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The state of marketing of smme's in Durban : a South African case study
Pearce, Corlea (North-West University, 2007)One of the challenges to marketers is not only to know who the business's customers are, but also to be knowledgeable about their values. To further enhance the concept of a customer-based competitive advantage, marketers ...