Browsing Economic and Management Sciences by Subject "Hedonic motivation"
Now showing items 1-2 of 2
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Hedonic and utilitarian shopping motivations among South African black Generation Y students
(North-West University, 2013)With the South African retail industry being a major and attractive industry, marketers and retailers are pressured to obtain and maintain a competitive advantage by developing marketing strategies that appeal to various ... -
A model for positive customer citizenship behaviour in the mobile banking application environment
(North-West University, 2018)Customer citizenship behaviour concerns the voluntary actions performed by customers that may benefit the organisation and for which customers will receive no formal remuneration in return. Examples of customer citizenship ...