Browsing Economic and Management Sciences by Subject "Handelsmerk"
Now showing items 1-2 of 2
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Determining the key success factors that influence the brand loyalty of restaurant patrons
(North-West University (South Africa) , Potchefstroom Campus, 2015)The tourism industry is the fastest growing industry above all other industries and has an impact on the economy and the environment as well as the community. The variety of sectors within the tourism industry, and the ... -
Towards a brand value model for the Southern Africa Tourism Services Association
(2013)Over recent years, the concept of brand value has increasingly gained prominence in a variety of contexts. This is primarily due to a brand’s ability to increase profits through a promise of value delivered to customers, ...