Browsing Economic and Management Sciences by Subject "Generation Y students"
Now showing items 1-8 of 8
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Drivers of mobile game adoption amongst generation Y students
(North-West University (South Africa), Vaal Triangle Campus, 2017)Mobile games are currently the fastest growing mobile service in the market. The prevalence of traditional video games is dissipating, as mobile games experience much higher growth rates in the industry. The same can be ... -
Effectiveness of selected marketing activities in creating brand equity in the South african clothing market amongst black Generation Y students
(2015)The global fashion market is an increasingly desirable industry sector for many marketers. The apparel and textile industry, in particular, is one of the largest and most globalised industries worldwide. The fashion industry ... -
Entrepreneurial orientation of Generation Y students in the Vaal Triangle area
(North-West University, 2012)There is consensus among entrepreneurship scholars regarding the importance of entrepreneurship toward the economies of countries. There is sufficient evidence to support the view that entrepreneurs are characterised by ... -
Factors influencing effective relationship marketing by smartphone brands through social media amongst Generation Y students
(North-West University (South Africa). Vanderbijlpark Campus, 2019)The competitiveness of the smartphone market has escalated in recent years and has seen varying brands vie for the top. This has been aided by the diffusion of technology, as well as the streamlining of the supply chain ... -
Factors influencing impulse buying behaviour amongst Generation Y students
(North-West University (South Africa), Vaal Triangle Campus, 2016)Impulse buying is regarded as an important phenomenon in the context of retail business and marketing. Impulse buying is regarded as an important marketing tool for maximising revenues for businesses as it signifies an ... -
Generation Y students' perceived utility and trust in mobile banking
(North-West University (South Africa), Vaal Triangle Campus, 2015)Rapid advances in mobile technologies and the increase in mobile device usage and ownership, specifically mobile phones, have contributed to the introduction and development of mobile technology as a banking services ... -
Generation Y students’ attitude towards and intention to use activity-tracking devices
(North-West University (South Africa). Vanderbijlpark Campus, 2019)Wearable activity-tracking devices have revolutionised health and fitness monitoring over the past decade. The ten different types of wearable trackers as of 2018, have allowed consumers to have real-time data regarding ... -
Generation Y students’ attitudes and behavioural responses towards product placement
(North-West University (South Africa). Vanderbijlpark Campus, 2019)Over recent years the traditional advertising industry has suffered some setbacks due to media clutter, mass audience fragmentation, a growth in negative consumer attitudes toward traditional advertising as well as their ...