Browsing Economic and Management Sciences by Subject "Customer satisfaction"
Now showing items 1-10 of 30
-
Consumer perceptions of supermarket service quality : scale development, measurement and validation
(North-West University, 2003)During the last decade much research has been done on consumer perceptions in the so-called pure services with scant attention being devoted to the analysis of retail services associated with the marketing of goods. However, ... -
Consumer psychology in the hotel hospitality industry : the impact of price and service on customer satisfaction
(North-West University (South Africa) , Potchefstroom Campus, 2016)With the hotel hospitality industry being a major contributor to the world economy, hotel managers and marketers are pressured to achieve and maintain a competitive edge. In the current erratic economic climate, hotels ... -
Customer attachment and its role in patienthealthcare provider relationships
(North-West University, 2018)Establishing, maintaining and enhancing long-term, profitable patient relationships are essential for hospitals in the competitive South African healthcare market. Hospitals have to focus on customer attachment as a key ... -
Customer attachment: A mediated model for wealth management in South Africa
(North-West University (South Africa), 2020)The need to establish profitable long-term customer relationships intensifies as South African wealth managers compete for a share in the market. To establish and maintain customer relationships, wealth managers and marketing ... -
Customer expectations and satisfaction with fitness facilities in the North–West Province
(North-West University, 2010)One of the major challenges facing service businesses today is the rapidly changing and highly competitive nature of service industries. As a result, customer expectations are also rising quickly. Increased competition in ... -
Customer perception on the effectiveness of customer centric sales channels in a financial cooperation in South Africa
(2014)The main aim of the study was to determine which measurement tool, existing or adapted, would be able to determine the levels of customer centricity within the sales channels of a specific organisation, operating in the ... -
Determinants of bank-switching behaviour within a South African context
(North-West University (South Africa), 2020)The easing of regulations in the global banking industry has allowed entry to new financial institutions. This has led to an increase in competition since banks provide nearly identical products or services. Thus, granting ... -
Determining generation Y's customer satisfaction, brand loyalty and relationship intention towards smart phone brands
(2014)Competition in the smart phone market is fierce and despite the high market growth, smart phone manufacturers find it difficult to maintain their market share. Generation Y consumers generally have a good command of ... -
Determining the role of corporate reputation in customer loyalty within the South African banking sector
(North-West University (South Africa), 2023)The study investigates the correlations between the customer’s loyalty, trust and satisfaction regarding the organisation’s reputation within the banking sector in South Africa. High service levels are expected in this ... -
Developing a framework for relationship intention, satisfaction, loyalty and retention of SMEs in the business-to-business financing environment
(2014)In the business-to-business (B2B) financing industry, financiers offering financing to SMEs are finding it increasingly difficult to attract new customers and to retain existing customers. One way of attracting and retaining ...