Browsing Economic and Management Sciences by Subject "Consumers"
Now showing items 1-5 of 5
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A comparative analysis of brand perceptions amongst selected stakeholders : the case of King Price Insurance
(North-West University (South Africa), 2020)Brand personality and brand archetypes are thought to influence customers’ loyalty, feelings, perceptions, and attitudes, all of which aid in building and maintaining a strong relationship between brand and customer (Mark ... -
Cunsumers' expectations of personal service at retail outlets in Mahikeng
(North-West University (South Africa), 2018)Consumers' expectations of personal service at retail outlets is considered an important subject in the retail business environment. Also, it is considered an intriguing question for retailers as it provides a competitive ... -
Determining the business impact of retail store openings on a sales and distribution company
(North-West University, Potchefstroom Campus, 2018)The retail environment is experiencing some difficult challenges lately. Consumers are under threat due to the current economic situation in South Africa with rising inflation and increasing utility costs such as water and ... -
Residents' awareness and support of tourism for strategic management purposes in Mahikeng
(North-West University (South Africa), 2015)Tourism is recognised as a means of boosting the national and regional economy. Increasingly destinations, and specifically cities, are turning to tourism as an important element in their economic portfolio. The Provincial ... -
Residents’ awareness and support of tourism for strategic management purposes in Mahikeng
(2015)Tourism is recognised as a means of boosting the national and regional economy. Increasingly destinations, and specifically cities, are turning to tourism as an important element in their economic portfolio. The Provincial ...