Browsing Economic and Management Sciences by Subject "CRM"
Now showing items 1-3 of 3
-
Enhancing the sustainability through customer relationship management as a solution to the sustainability of the independent short-term insurance broker
(2013)This study sets out to validate that a Customer Relationship Management system is an enhancing factor in the sustainability of the short-term insurance broker’s business. This objective frolm the fact that very few brokers ... -
A framework to implement lean six sigma in selected large non-manufacturing South African companies
(2014)Baring some limited exceptions, all large non-manufacturing organisations want to improve quality together with reducing costs, and the deployment and implementation of continuous improvement methodologies is commonly ... -
The interrelationship between selected customer relationship management initiatives, customer satisfaction and behavioural intention
(North-West University, 2013)South African short-term insurers are finding it increasingly more difficult to maintain their market value amidst unpredictable and erratic economic conditions. In addition, the short-term insurance industry is faced with ...