Browsing Economic and Management Sciences by Subject "Internet marketing"
Now showing items 1-2 of 2
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Identifying internet marketing principles relevant to generic marketers
(North-West University (South Africa), Vaal Triangle Campus, 2005)To deliver the type of marketing graduate that meets industry demand necessitates that marketing curricula content be continuously updated to keep pace with the dynamic marketing environment. One of the major trends ... -
Readiness of the hospitality industry to adopt on-line marketing technology in Mpumalanga
(North-West University (South Africa) , Potchefstroom Campus, 2016)The study examines the readiness of the hospitality industry in Mpumalanga, South Africa to adopt online marketing technologies by considering what online marketing technologies are currently adopted in the industry, what ...