Browsing Economic and Management Sciences by Subject "Expenditure-based segmentation"
Now showing items 1-3 of 3
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Market segmentation of visitors to Aardklop National Arts Festival : a comparison of two methods
(North-West University, 2009)The Aardklop National Arts Festival is one of the three largest arts festivals in South Africa. Arts festivals such as Aardklop are also one of the most rapidly growing events tourism segments. It sustains different forms ... -
The spending behaviour of attendees to a music festival in South Africa
(North-West University (South Africa) , Potchefstroom Campus, 2017)The Diamonds and Dorings Music Festival (hereafter referred to as Diamonds and Dorings) is an annual Easter Jazz Festival, which the Sol Plaatjie Municipality in Kimberley (Northern Cape Province) together with the Department ... -
Spending behaviour of visitors to the Klein Karoo National Arts Festival
(North-West University, 2009)The Klein Karoo National Arts Festival (KKNK) is one of the most popular arts festivals in South Africa, but ticket sales have alarmingly declined since 2005 resulting in the Festival already being in a decline phase of ...