Browsing Economic and Management Sciences by Subject "Consumer behaviour"
Now showing items 1-10 of 21
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An analysis of consumer buying behaviour in retail pharmacies of South Africa
(North-West University (South Africa), Potchefstroom Campus, 2018)The retail pharmacy industry in South Africa has become an over-regulated sector after the 2004 inception of the single exit price system enforced by the Department of Health. As a result, all pharmacies both independently ... -
Black Generation Y male students' fashion consciousness and need for uniqueness
(2015)While there have been numerous studies directed at addressing the female Generation Y cohort’s fashion consumption patterns, there is a dearth of published research focused on male consumer fashion conscious behaviour, ... -
Brand loyalty of cereal products
(North-West University, 2010)The South African breakfast market consists of several brand products for cereal products, and some of the products are produced locally while others are imported. Cereal products are classified under fast moving consumer ... -
The buying behaviour of farmers in the Eastern Free State when purchasing wire products
(North-West University, 2011)The purpose of this study is to assist wire companies to identify buying behaviour amongst consumers of their products. For the purpose of this study the product will be wire products and the specific target market will ... -
Consumer perceptions of beer products at the point of purchase
(North-West University, 2011)Customer perception and the way this phenomenon impacts customers' choices when purchasing products is an extremely significant marketing aspect in any industry. In a competitive market and economy, understanding and being ... -
Consumer response towards yoghurt that comes with a spoon : product design and consumer behaviour
(North-West University (South Africa), Potchefstroom Campus, 2015)The study deals with consumer response towards yoghurt that comes with a spoon concerning product design and consumer behaviour. The study intends to meet the convenient need of a spoon when eating yoghurt. It will unveil ... -
Developing a framework for the optimisation of the image of South Africa as a tourism destination
(2015)Since the 1970s when the first destination image studies were performed, this topic has become one of the most predominant in the tourism marketing literature. Destination image within the tourism industry is essential, ... -
Developing a scale to measure the extent of customer engagement in the South African retail banking industry
(North-West University (South Africa) , Potchefstroom Campus, 2017)The retail banking industry of South Africa is currently facing various challenges due to the rapid growth of the market, new entrants, an unpredictable economic environment, escalating regulatory costs, changing customer ... -
E-tailing : factors considered in the strategic marketing of an online store
(2013)The study investigated the cognitive opinions expressed by consumers in an online shopping environment in the sport supplementation industry as well as the influence certain factors identified through literature, had on ... -
The effect of lifestyle and perceived value on the purchase intention of consumers in the cellular industry
(North-West University (South Africa), 2021)Numerous studies have been conducted on consumers’ lifestyles and perceived value of consumers. Marketers and organisations have, however, overlooked the effect that these two terms have on the purchase intention of ...