Now showing items 1-4 of 4

    • Die aankoopgedrag van voedselprodusente met die aankoop van trekkers 

      Burger, Paul Andries (North-West University, 2011)
      Buying behaviour is a complex, wide– ranging field, intricately associated with human mental processes, responding to environmental stimuli. Understanding the customer and being able to predict their behaviour, is of prime ...
    • Determining consumer ethnocentrism and lifestyle among Black Diamonds in Sandton 

      Goldberg, Roland Henry (North-West University, 2011)
      The combined study of consumer ethnocentrism and lifestyle is a unique approach that marketers can use to determine consumer buying behaviour and to refine market segmentation. In particular, marketers need to study consumer ...
    • Feed buying behaviour of small–scale broiler farmers 

      Britz, Jacobus Petrus (North-West University, 2011)
      The South African poultry industry is a large part of the agricultural industry and a very important contributor to the Agriculture’s Gross Domestic Product. Furthermore, this industry is expanding and very good growth ...
    • Identifying consumer buying preferences of beef in South Africa 

      Uys, Pieter Lafras (North-West University (South Africa). Potchefstroom Campus, 2016)
      This study investigated the factors which influence consumers’ buying behaviour with regard to beef. A tried and tested questionnaire was adapted to determine which factors influence consumers when they purchase beef ...