Browsing Economic and Management Sciences by Subject "Buying behaviour"
Now showing items 1-4 of 4
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Die aankoopgedrag van voedselprodusente met die aankoop van trekkers
(North-West University, 2011)Buying behaviour is a complex, wide– ranging field, intricately associated with human mental processes, responding to environmental stimuli. Understanding the customer and being able to predict their behaviour, is of prime ... -
Determining consumer ethnocentrism and lifestyle among Black Diamonds in Sandton
(North-West University, 2011)The combined study of consumer ethnocentrism and lifestyle is a unique approach that marketers can use to determine consumer buying behaviour and to refine market segmentation. In particular, marketers need to study consumer ... -
Feed buying behaviour of small–scale broiler farmers
(North-West University, 2011)The South African poultry industry is a large part of the agricultural industry and a very important contributor to the Agriculture’s Gross Domestic Product. Furthermore, this industry is expanding and very good growth ... -
Identifying consumer buying preferences of beef in South Africa
(North-West University (South Africa). Potchefstroom Campus, 2016)This study investigated the factors which influence consumers’ buying behaviour with regard to beef. A tried and tested questionnaire was adapted to determine which factors influence consumers when they purchase beef ...