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The impact of multinational corporations on the marketing mix of a South African architectural coatings manufacturer
(North-West University (South Africa), Potchefstroom Campus, 2018)
The Architectural Coatings Manufacturing Industry in South Africa has changed in the last five years. This is based on key findings in this study. Specific elements highlighted in this change include price, promotion and ...
Ameliorating chartered accountants' training at a South African university : interventions for reform
(2014)
The profession of chartered accountancy (CA) is critical to the economic, social and cultural development of South Africa. It has the potential to play a broader leadership role in the development of the financial skills ...
The impact of tourism on Local Economic Development (LED) : an analysis of the Vaal Triangle region
(North-West University, Vaal Triangle Campus, 2018)
Across the world high poverty and unemployment rates prove to be two of the most pressing
issues faced in the modern world. This is no different for South Africa. The country is plagued
by significantly high poverty and ...
Brand personality perceptions of luxury sedan motor vehicles amongst the South African Generation Y cohort
(2015)
Brand personality is a set of human personality traits that are relevant to a brand. A distinctive brand personality serves a symbolic or self-expressive function and helps to create a set of unique and favourable associations ...
An investigation into regulatory capital adequacy of South African banks under the Basel Accords
(North West University, 2014)
One objective of the BCBS is to implement minimum supervisory capital standards in the banking sector. Basel I to Basel III attempted to maintain a minimum capital standard for credit risk, market risk and operational risk. ...
Analysis of key determinants of investment spending in South Africa and Nigeria
(North-West University, Vaal Triangle Campus, 2018)
This study examined the comparative analysis of key determinants of investment spending in South Africa and Nigeria for the period January 2003 to December 2015. The sluggish growth of investment spending in South Africa ...
An analysis of housing preferences among middle-income buyers in Potchefstroom
(North-West University (South Africa) , Potchefstroom Campus, 2016)
Real estate or property as it is also known, is one of the key driving forces of the global economy and owning real estate, gives a sense of security and belonging to homeowners. The objectives of this research were to ...
Food label knowledge : a comparison between a developing and developed country context
(2014)
The aim of this study was to determine and compare the subjective and objective food label knowledge of consumers from Potchefstroom (South Africa) and Fayetteville (Arkansas, USA), therefore in a developing and developed ...
Socio-demographic factors affecting adherence to antiretroviral therapy in a wellness centre in South Africa
(North-West University, 2019)
Patients’ non-adherence to antiretroviral treatment remains a public health challenge in most
developing countries, including South Africa. Although the Government avails all efforts to
ensure ART availability in hospitals ...
Exploring occupational gender-role stereotypes of male nurses: a South African study
(North-West University, 2018)
Over the last two decades, there has been a paradigm shift of men moving into female dominated occupations. Although men are taking occupation in the nursing profession, male nurses remain at a relatively high shortage in ...