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The size and scope of agri-tourism in South Africa
(North-West University (South Africa). Potchefstroom Campus, 2019)
The term agri-tourism is still a relatively new concept in South Africa and few farmers are aware of what exactly it entails. Agri-tourism overlaps with several different tourism sectors, including ecotourism, rural tourism, ...
A critical assessment of the key success factors of social media as a marketing tool in the South African tourism industry
(2015)
The purpose of this study was to critically assess the key success factors of social media as a marketing tool in the South African tourism industry. Numerous studies have been done on social media, but none of them were ...
A framework to determine the contribution of the creative industries to the South African economy
(North-West University, 2019)
The role of creativity as an economic resource is being linked to future economic growth and development within the knowledge economy. The creative industries gained prominence in 1998 when the Department of Culture, Media ...
A travel decision-making framework inhibiting inbound tourism
(North-West University (South Africa) , Potchefstroom Campus, 2015)
The primary objective of this study was to develop ‘A travel decision-making framework
inhibiting inbound tourism’ to assist marketers and the tourism government body in
developing strategies to improve the market share ...
The impact of tourism on Local Economic Development (LED) : an analysis of the Vaal Triangle region
(North-West University, Vaal Triangle Campus, 2018)
Across the world high poverty and unemployment rates prove to be two of the most pressing
issues faced in the modern world. This is no different for South Africa. The country is plagued
by significantly high poverty and ...
Demand analysis of South Africa as competitive tourist destination
(North-West University, 2019)
The main aim of this study was to analyse tourism competitiveness and conduct a demand analysis of South Africa as a tourist destination. To achieve this aim, four objectives were set: firstly, to conduct a literature ...
Identifying the critical success factors for South Africa as a business tourism destination
(North-West University (South Africa) , Potchefstroom Campus, 2016)
In addition to the growth and availability of business tourism in South Africa there is also an increase in the competition for South Africa as a business tourism destination. Business tourism is an indispensable part of ...
Tourism SMME adoption of Information and Communication Technology in Ngaka Modiri Molema district of the North West province of South Africa
(2011)
This paper reports on the investigation of ICT adoption of tourism SMMEs in
Ngaka Modiri Molema District of the North West Province in South Africa. Self-administered
questionnaires were distributed to 200 tourism ...