Browsing Electronic Theses and Dissertations (ETDs) by Subject "buying behaviour"
Now showing items 1-4 of 4
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The effect of reference groups and lifestyle on the buying behaviour of Singletons
(North-West University (South Africa), 2019)Numerous studies have been conducted on consumers' buying behaviour, socio-demographics as well as the psychographic dimensions of married people and traditional familial set-ups. Marketers and organisations have, however, ... -
Employing customer experience as a differentiator of purchasing decisions in the industrial sector
(North-West University (South Africa), 2020)Customer experience is a well-studied and applied field in B2C environments. Many organisations have reaped the benefits for their continuous focus on customer experience and the implementation thereof in their strategies. ... -
Identifying factors that influence purchasing behaviour of black metrosexual facial skincare products in Gauteng
(North-West University, 2018)Consumer behaviour aims to provide businesses with the intelligence that will enable growth and development. Several factors influence consumers in their purchasing decision-making. This study aims to identify factors that ... -
An investigation of buying behaviour of explosives by mines in South Africa
(North-West University, 2018)The South African Mining industry comprises diverse mining activities and minerals such as platinum, diamond, iron, uranium, coal, manganese, gold, silver, copper and others. Mines play a large role in businesses in their ...