Browsing Electronic Theses and Dissertations (ETDs) by Subject "Brand influences"
Now showing items 1-2 of 2
-
Analysing brand awareness pertaining to seed adoption by small-scale farmers
(North-West University (South Africa) , Potchefstroom Campus, 2016)Small scale farmers play a significant role in food and nutrition security issues worldwide. For profit and non-profit making organizations aim to improve agricultural technology adoption. The main objective of the study ... -
A conceptual framework to measure brand loyalty
(North-West University, 2010)Since the emergence of branding as an approach to marketing, the concept has been received with a great deal of interest and has stimulated ever increasing research in the area. Businesses have realized the importance of ...