Now showing items 1-2 of 2

    • Analysing brand awareness pertaining to seed adoption by small-scale farmers 

      Makoni, John Lennos (North-West University (South Africa) , Potchefstroom Campus, 2016)
      Small scale farmers play a significant role in food and nutrition security issues worldwide. For profit and non-profit making organizations aim to improve agricultural technology adoption. The main objective of the study ...
    • A conceptual framework to measure brand loyalty 

      Moolla, Ahmed Ismail (North-West University, 2010)
      Since the emergence of branding as an approach to marketing, the concept has been received with a great deal of interest and has stimulated ever increasing research in the area. Businesses have realized the importance of ...