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dc.contributor.authorKruger, Martinette
dc.contributor.authorSaayman, Melville
dc.date.accessioned2017-05-15T10:24:56Z
dc.date.available2017-05-15T10:24:56Z
dc.date.issued2016
dc.identifier.citationKruger, M. & Saayman, M. 2016. Understanding the Zion Christian Church (ZCC) Pilgrims. International Journal of Tourism Research, 18:27-38. [http://dx.doi.org/10.1002/jtr.2030]
dc.identifier.issn1099-2340
dc.identifier.issn1522-1970 (Online)
dc.identifier.urihttp://dx.doi.org/10.1002/jtr.2030
dc.identifier.urihttp://hdl.handle.net/10394/23781
dc.description.abstractThe purpose of this research is to analyse the motives and segment the Zion Christian Church (ZCC) pilgrims to the Zion City of Moria in South Africa during Easter according to these motives. Seven motives were identified: spiritual fulfilment, inner peace, inner healing, faith exploration, congregational togetherness, personal fulfilment and religious participation. Based on these motives, pilgrims were grouped into three distinctive clusters namely devotees, explorers and seekers. These clusters differ significantly based on their motives, socio-demographic and behavioural characteristics, thereby showing that these pilgrims are not a homogeneous market. This research contributes to the knowledge base regarding characteristics and behaviour of these specific and distinctive pilgrims in South Africa. Copyright � 2014 John Wiley & Sons, Ltd.
dc.language.isoen
dc.publisherWiley
dc.subjectPilgrims
dc.subjectmotives
dc.subjectZion Christian Church
dc.subjectcluster analysis
dc.subjectfactor analysis
dc.subjectreligious tourism
dc.subjectSouth Africa
dc.titleUnderstanding the Zion Christian Church (ZCC) Pilgrims
dc.typeArticle
dc.contributor.researchID13018493 - Kruger, Martinette
dc.contributor.researchID10201424 - Saayman, Melville


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