Browsing Faculty of Natural and Agricultural Sciences by Subject "Marketing"
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A survey of production systems, management and marketing strategies for Tswana Goats in Semiarid areas around Mafikeng, North West Province
(Kamla-Raj, 2016)Goat production in communal areas is faced with numerous challenges which may differ with geographical locations. Marketing of goats in North West province has a potential to help diversify the economy and alleviate poverty ... -
Perceived Brand Personality of Symbolic Brands
(International Foundation for Research & Development, 2014)Brand personality can be defined as a set of human characteristics associated with a brand (Aaker, 1997).This study reports on the perceived brand personality of symbolic brands as seen by Generation Y students from one ...