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Motives of circus attendees in South Africans: the case of Cirque du Soleil Dralion
(University of South Africa (UNISA), 2015)
The purpose of this research was to determine the motives of attendees
to Cirque du Soleil’s Dralion production in a developing country. The
results revealed five key motives, namely uniqueness, enchantment
and aesthetics, ...