Search
Now showing items 1-2 of 2
The interrelationship between service quality, relational benefits, customer satisfaction and behavioural intentions in the South African short–term insurance industry
(MC Cant, 2015)
South African short-term insurers operate in a highly competitive market but do not
successfully differentiate themselves from competitors. One way differentiation can be
achieved, is to adopt a customer-focused approach ...
Relational benefits and customer satisfaction – a South African short-term insurance industry perspective
(Prof. Ansie Lessing, 2014)
South African short-term insurers struggle to maintain and grow market share due to industry competitiveness and decreasing customer retention rates. One way of retaining customers is to establish and maintain long-term ...