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What drives bikers to attend a motorcycling event?
(African Journal of Hospitality, Tourism and Leisure, 2014)
Africa Bike Week, considered South Africa’s premier biking event, attracts large numbers of bikers, especially Harley-Davidson bikers, and bike enthusiasts from across the country. This study investigated these visitors ...
Understanding the Zion Christian Church (ZCC) Pilgrims
The purpose of this research is to analyse the motives and segment the Zion Christian Church (ZCC) pilgrims to the Zion City of Moria in South Africa during Easter according to these motives. Seven motives were identified: ...