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Motives of circus attendees in South Africans: the case of Cirque du Soleil Dralion
(University of South Africa (UNISA), 2015)
The purpose of this research was to determine the motives of attendees
to Cirque du Soleil’s Dralion production in a developing country. The
results revealed five key motives, namely uniqueness, enchantment
and aesthetics, ...
How to improve the visitor experience: lessons from a Neil Diamond performance
(Prof. Ansie Lessing, 2014)
This research determined what factors motivated visitors to attend the Neil Diamond concerts in South Africa and the critical success factors that influence attendees' experience when attending a live music performance. ...