Now showing items 1-5 of 5
Why keep on paddling? Evidence from a South African canoe marathon
Despite the growth and potential future market for water-based recreation activities such as canoeing, to date research on the sport and its participants is sparse. Little is known about who canoeists are and why they ...
What drives bikers to attend a motorcycling event?
(African Journal of Hospitality, Tourism and Leisure, 2014)
Africa Bike Week, considered South Africa’s premier biking event, attracts large numbers of bikers, especially Harley-Davidson bikers, and bike enthusiasts from across the country. This study investigated these visitors ...
Why do fans attend World Wrestling Entertainment?
(University of Stellenbosch. Department of Sport Science, 2012)
This research examined the travel motives of South African World Wrestling Entertainment (WWE) fans at a live Smackdown event in July 2011, which was part of the WWE’s world tour. Based on these motives, different market ...
Understanding the Zion Christian Church (ZCC) Pilgrims
The purpose of this research is to analyse the motives and segment the Zion Christian Church (ZCC) pilgrims to the Zion City of Moria in South Africa during Easter according to these motives. Seven motives were identified: ...
A motivation-based typology of five-day international test cricket match spectators
Considering the various formats of cricket, as well as the different reasons why tourists attend these events, it becomes clear that more direct marketing of these events is required in order to expand attendance at ...