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Finding the key to success: a visitors' perspective at a National Arts Festival
(AOSIS, 2012)
Purpose and/or objectives: The purpose of this article was to segment festival visitors at the Klein Karoo National Arts Festival (KKNK) based on their travel motives and their ratings of the Key Success Factors (KSFs) in ...
Understanding the Zion Christian Church (ZCC) Pilgrims
(Wiley, 2016)
The purpose of this research is to analyse the motives and segment the Zion Christian Church (ZCC) pilgrims to the Zion City of Moria in South Africa during Easter according to these motives. Seven motives were identified: ...