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Relationship marketing dimensions predicting customer loyalty towards independent financial advisers
(Prof. Ansie Lessing, 2015)
Independent financial advisers are in a great position to provide customised financial training and planning to their clients and through their services can assist the National Treasury in creating a more financially ...
The relationship between key variables and customer loyalty within the independent financial advisor environment
(MC Cant, 2014)
Research is required to determine the key variables that have a positive relationship with customer loyalty in the independent financial adviser environment. Knowledge of the factors that could assist in fostering customer ...