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Motives of circus attendees in South Africans: the case of Cirque du Soleil Dralion
(University of South Africa (UNISA), 2015)
The purpose of this research was to determine the motives of attendees
to Cirque du Soleil’s Dralion production in a developing country. The
results revealed five key motives, namely uniqueness, enchantment
and aesthetics, ...
A motivation-based typology of five-day international test cricket match spectators
(AFAHPER-SD, 2015)
Considering the various formats of cricket, as well as the different reasons why tourists attend
these events, it becomes clear that more direct marketing of these events is required in order to
expand attendance at ...
What drives bikers to attend a motorcycling event?
(African Journal of Hospitality, Tourism and Leisure, 2014)
Africa Bike Week, considered South Africa’s premier biking event, attracts large numbers of bikers, especially Harley-Davidson bikers, and bike enthusiasts from across the country. This study investigated these visitors ...