Search
Now showing items 1-2 of 2
Relational benefits and customer satisfaction – a South African short-term insurance industry perspective
(Prof. Ansie Lessing, 2014)
South African short-term insurers struggle to maintain and grow market share due to industry competitiveness and decreasing customer retention rates. One way of retaining customers is to establish and maintain long-term ...
The relationship between key variables and customer loyalty within the independent financial advisor environment
(MC Cant, 2014)
Research is required to determine the key variables that have a positive relationship with customer loyalty in the independent financial adviser environment. Knowledge of the factors that could assist in fostering customer ...