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Segmentation by genres: the case of Aardklop National Arts Festival
(Wiley, 2011)
The purpose of this study was to distinguish between genre supporters and non-genre supporters at the Aardklop National Arts Festival. This was done to determine genre supporters' individual needs and wants so that effective ...
Does loyalty pay? First-time versus repeat visitors at a national arts festival
(University of South Africa, 2010)
The aim of this research is to segment visitors to one of South Africa's biggest arts festivals based on the frequency of visits in order to distinguish between first-time and repeat festival attendees. Both first-time and ...
Travel motivation of tourists to Kruger and Tsitsikamma national parks: A comparative study
(Southern African Wildlife Management Association, 2010)
As countries and destinations try to increase their share of the international and national tourism market, it is important to understand why people travel and why they choose a specific destination. We here determine and ...
First-time versus repeat visitors: the Volksblad Arts Festival
(Sun Media Bloemfontein (SUNMeDIA), 2010)
This article focuses on the differences and/or similarities between first-time and repeat visitors at the Volksblad Arts Festival as an alternate approach to market segmentation. The research was conducted by means of a ...
The question is not whether to promote or not to promote, but rather when to promote
(Taylor & Francis, 2012)
The Klein Karoo National Arts Festival (KKNK) is one of South Africa's largest and most popular arts festivals. The success of the festival is dependent on the number of tickets sold. Therefore, in order to ensure an ...
How green are visitors at a green wine destination in South Africa?
(SUN MeDIA Bloemfontein, 2013)
Policies that focus on the protection of the environment are continuously being developed to combat the devastating effects of global warming on, among others, the wine industry. This article segments and analyses wine ...
Why do fans attend World Wrestling Entertainment?
(University of Stellenbosch. Department of Sport Science, 2012)
This research examined the travel motives of South African World Wrestling Entertainment (WWE) fans at a live Smackdown event in July 2011, which was part of the WWE’s world tour. Based on these motives, different market ...
The usage of social media as a marketing tool in two Southern African countries
(Taylor & Francis, 2016)
This research provides empirical evidence for the usage of social media in the marketing of accommodation establishments in two Southern African countries. The usage of social networks in the accommodation sector of these ...
Green management in hotels: a supply-side analysis
(De Gruyter Open; ASERS, 2016)
Tourism is one of the largest industries in the world and an important economic tool. However, it also has many negative effects on the environment. Hotels, as part of the tourism industry, have a significant impact on the ...
A motivation-based typology of road cyclists in the Cape Town Cycle tour South Africa
(Taylor & Francis, 2016)
This research identified cyclists' main motives for participating in the Cape Town Cycle Tour, and segmented them accordingly. Six distinct motives were identified (in order of importance): commitment and event affiliation, ...