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Competitive marketing strategies of selected hotels: an exploratory study
(College of Economic and Management Sciences, University of South Africa, 2008)
Organisations continually seek new ways to acquire, retain and increase business, since the cost of losing customers is rising. Service organisations such as hotels need to put in place competitive marketing strategies to ...
The influence of occupational status, income and academic qualifiactions on the relationship intention of South African short-term insurance clients: an exploratory study
(2009)
Building long-term relationships with clients benefit businesses in many ways. However, clients do not necessarily want to establish long-term relationships with businesses. The objective of this research was to establish ...
Customer retention practices of group, or branded hotels, as compared to private or owner-managed hotels: an exploratory study
(University of Johannesburg, 2009)
There is room for improvement when it comes to customer retention in the hotel industry in South Africa. This study explores the importance attributed to customer retention practices by the managers of group or branded ...
The influence of length of relationship, gender and age on the relationship intention of short-term insurance clients: an exploration study
(University of Pretoria, 2008)
Building long-term relationships with clients is extremely beneficial for organisations. This does not necessarily imply, however, that the clients themselves need or want a long-term relationship with an organisation. ...