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Does loyalty pay? First-time versus repeat visitors at a national arts festival
(University of South Africa, 2010)
The aim of this research is to segment visitors to one of South Africa's biggest arts festivals based on the frequency of visits in order to distinguish between first-time and repeat festival attendees. Both first-time and ...
Determinants of visitor spending: an evaluation of participants and spectators at the Two Oceans Marathon
(IP Publishing, 2012)
This paper investigates the socio-demographic and behavioural determinants that influence visitor expenditure at the Two Oceans Marathon in South Africa, based on a participant and spectator survey conducted at the race ...