Browsing Faculty of Economic and Management Sciences by Subject "performing arts"
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The perceived contribution of South African Arts festivals to the performing arts: standardisation of the measurement scale
(AJHTL, 2015)The standardisation of a measurement scale to measure an arts festival‟s contribution to the performing arts is described. The measurement scale, namely the questionnaire, is based on literature, where the contributing ... -
Towards a ticket purchase behaviour model for South African arts festivals
(Prof AC Lessing, 2014)With more than 400 annual festivals in South Africa to choose from, arts festival patrons are becoming more selective in their purchase behaviour, resulting in declining festival attendee numbers and tickets sales for some ... -
What really matters to the audience: analysing the key factors contributing to arts festival ticket purchases
(Taylor & Francis, 2012)Competition in the South African arts festival market is an evident problem and is associated with changes in ticket purchase behaviour among performing arts patrons and declining ticket sales. This holds a negative ...