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    • Factors contributing to a memorable wine route experience 

      Saayman, M.; Van der Merwe, P. (LAM Publications, 2015)
      Wine tourism, especially wine festivals and routes, is becoming more popular in South Africa, primarily because it gives wine cellars and wine farms greater publicity and exposure leading to increase in wine sales. The ...
    • A motivation-based typology of five-day international test cricket match spectators 

      Scholtz, Marco; Kruger, Martinette; Saayman, Melville (AFAHPER-SD, 2015)
      Considering the various formats of cricket, as well as the different reasons why tourists attend these events, it becomes clear that more direct marketing of these events is required in order to expand attendance at ...
    • What makes a hunting experience memorable? 

      Van der Merwe, P.; Saayman, M. (Prof. Ansie Lessing, 2015)
      Growth in the number of game farms and hunting lodges (operators) in South Africa has created fierce competition among these hunting operations. In order to remain competitive, it is important to determine what hunters ...