Browsing Faculty of Economic and Management Sciences by Subject "competitive advantage"
Now showing items 1-2 of 2
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Exploring branding associations in festival branding
(Academic journals, 2012)Arts festivals in South Africa are growing tremendously and it has become more important for these types of tourism products to position themselves competitively. Branding plays a major role in positioning and the associations ... -
Tourists view of the factors that gives the Kruger National Park a competitive edge
(Prof. Ansie Lessing, 2015)The tourism industry is becoming more competitive by the day; in order to remain competitive, it is of paramount importance that competitive advantage factors be identified by tourism destinations such as national parks. ...