Browsing Faculty of Economic and Management Sciences by Subject "Marketing"

Now showing items 1-3 of 3

    • Determinants of visitor expenditure at the Tsitsikamma National Park 

      Kruger, Martinette; Manners, Bianca; Saayman, Melville (Sabinet, 2012)
      The Tsitsikamma National Park is Africa's oldest and largest marine reserve. It has considerable importance for the community and the region. In the face of declining government funding, it needs to attract more high ...

    • Perceived Brand Personality of Symbolic Brands 

      Re-An Müller (International Foundation for Research & Development, 2014)
      Brand personality can be defined as a set of human characteristics associated with a brand (Aaker, 1997).This study reports on the perceived brand personality of symbolic brands as seen by Generation Y students from one ...

    • Travel behaviour of tourists to a South African holiday resort 

      Slabbert, Elmarie; Van Vuuren, Clarise Letitia (LAM Publishers, 2011)
      Travel behaviour refers to the way in which tourists behave according to their attitudes before, during and after travelling. Knowledge regarding travel behaviour can assist in marketing, product planning and development ...