Browsing Faculty of Economic and Management Sciences by Subject "Market segmentation"
Now showing items 1-6 of 6
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A 3E typology of visitors at an electronic dance music festival
(Emerald, 2016)Purpose: The purpose of this paper is to determine the motives of visitors to an electronic dance music (EDM) festival in South Africa and clustered the participants according to these motives. Design/methodology/approach: ... -
Experience-based typology of spectators at an international cricket sixes tournament
(University of Stellenbosch, 2016)This innovative research on managing and marketing team sport events was completed for the first time at an international Cricket Sixes tournament held in South Africa (SA). A visitor survey was conducted at SuperSport ... -
First time versus repeat triathlon participants at Ironman South Africa
(AFAHPER-SD, 2014)Triathlon organisers and marketers must attempt to achieve a balance between first-time and repeat participants, but should be aware of the attributes that differentiate these participants. This study was carried out to ... -
A motivation based typology of open-water swimmers
(University of Stellenbosch, 2011)People travel to destinations for different reasons and the same applies to sporting events. To fulfil the needs of athletes and ensure that the event remains competitive, it is important to understand the needs of different ... -
A motivation-based typology of triathletes
(SA Association for Movement & Leisure Science, 2014)Ironman South Africa is the only Ironman on the African continent which takes place every April in Nelson Mandela Bay (Eastern Cape Province), with nearly 2 000 athletes participating. The purpose of this research was to ... -
Segmentation by age of triathletes participating in Ironman South Africa
(African Journal of Hospitality, Tourism and Leisure, 2014)Triathlon organisers should focus on segmenting participants according to different age groups. Age was found to be a significant factor in commitment, motivational and loyalty levels in reviewed research material. The ...