Now showing items 1-5 of 5

    • Factors contributing to a memorable wine route experience 

      Saayman, M.; Van der Merwe, P. (LAM Publications, 2015)
      Wine tourism, especially wine festivals and routes, is becoming more popular in South Africa, primarily because it gives wine cellars and wine farms greater publicity and exposure leading to increase in wine sales. The ...
    • Finding the key to success: a visitors' perspective at a National Arts Festival 

      Saayman, M.; Kruger, M.; Erasmus, J. (AOSIS, 2012)
      Purpose and/or objectives: The purpose of this article was to segment festival visitors at the Klein Karoo National Arts Festival (KKNK) based on their travel motives and their ratings of the Key Success Factors (KSFs) in ...
    • The influence of travel motives on visitor happiness attending a wedding expo 

      Kruger, Stefan; Saayman, Melville; Ellis, Suria (Taylor & Francis, 2014)
      Events are an important motivator in travel and tourism, therefore contributing to related benefits at the tourism destination. This study presents the findings of a structural equation model used to investigate the factors ...
    • Motives for attending the Cultivaria Arts Festival 

      Saayman, Melville (University of Stellenbosch, 2011)
      Festivals are becoming a key feature on the tourism calendar of many towns and cities. Cultivaria is one of South Africa’s newest arts festivals and is held at Paarl annually. The festival is one combining the arts, wine ...
    • Motives of attendees at Rain s live music theatre production: a tribute to the Beatles 

      Kruger, Martinette; Saayman, Melville (AJHTL, 2015)
      Theatre is a popular pastime in South Africa. However, little is known about the visitors attending these productions and what motivates them to attend. The purpose of this research is to determine the motives of attendees ...