Now showing items 1-1 of 1

    • Managing the “wow factor” at live music performances 

      Manners, Bianca; Saayman, Melville; Kruger, Martinette (African Journal of Hospitality, Tourism and Leisure, 2014)
      The aim of this article is to determine what attendees at live music performances regard as critical success factors for different music genres in order to enhance memorable visitor experiences. Surveys were conducted for ...