Browsing Faculty of Economic and Management Sciences by Subject "Behavioural intention"
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The interrelationship between service quality, relational benefits, customer satisfaction and behavioural intentions in the South African short–term insurance industry
(MC Cant, 2015)South African short-term insurers operate in a highly competitive market but do not successfully differentiate themselves from competitors. One way differentiation can be achieved, is to adopt a customer-focused approach ...