Browsing Faculty of Economic and Management Sciences by Subject "Arts festivals"
Now showing items 1-3 of 3
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Economic impact of the Klein Karoo National Arts Festival: investigating the application of different models
(Sabinet, 2013)This article focuses on an economic assessment of the target obtained in South Africa regarding the Klein Karoo National Arts Festival (KKNK) applying both SAM and CGE models. Since both models have advantages and ... -
Exploring branding associations in festival branding
(Academic journals, 2012)Arts festivals in South Africa are growing tremendously and it has become more important for these types of tourism products to position themselves competitively. Branding plays a major role in positioning and the associations ... -
The significance of festivals to regional economies: measuring the economic value of the Grahamstown National Arts Festival in South Africa
(IT Publishing, 2011)This paper estimates the economic value of South Africa's longest running national arts festival, the Grahamstown National Arts Festival in the Eastern Cape Province. The Eastern Cape is a middle-income province (6.6% of ...