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    • What drives bikers to attend a motorcycling event? 

      Kruger, Martinette; Viljoen, Armand; Saayman, Melville (African Journal of Hospitality, Tourism and Leisure, 2014)
      Africa Bike Week, considered South Africa’s premier biking event, attracts large numbers of bikers, especially Harley-Davidson bikers, and bike enthusiasts from across the country. This study investigated these visitors ...
    • Who are the big spenders at a motorcycle event? 

      Kruger, Martinette; Viljoen, Armand; Saayman, Melville (University of Johannesburg, 2015)
      Africa Bike Week, considered South Africa’s premier biking event, attracts large numbers of bikers, especially Harley-Davidson bikers, and bike enthusiasts from across the country. This study investigated these visitors ...