Browsing Faculty of Humanities by Subject "mediation"
Now showing items 1-2 of 2
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A case for loyalty-based relational business models: Assessing direct - and mediating effects of the Net Promoter Score (NPS) metric in commercial football consumption decisions
(AJHTL, 2016)Although the Net Promoter Score (NPS) consumer metric as proposed by Reichheld (2003) has been established as a pragmatic commercial revenue indicator in business management, empirical scrutiny of the measure remains ... -
Social interaction motive as a predictor of consumer - and personal outcomes: Perspective on the Soweto Derby in the South African Premier Soccer League (PSL)
(AJOL, 2016)The motive for social interaction has long been established as one of the most prominent drivers of sport consumption among fans. Various scholars have confirmed that the need to engage socially with others is a key ...