Browsing Research Output by Subject "Amazing Spider-Man 1 and 2"
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Covert Advertising in the global business world: a thematic analysis of product placement in Amazing Spider Man 1 and 2 movies
(Kamla-Raj, 2016)Covert advertising is a marketing communication tool which allows the advertiser to communicate a salient message to the audience. It provides an opportunity to develop an ongoing relationship between a consumer and a ...