Browsing TD: 2015 Volume 11 No 3 by Author "24817244 - Surujlal, Jhalukpreya"
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The green dilemma: Reflections of a Generation Y consumer cohort on green purchase behaviour
Muposhi, A; Dhurup, M; Surujlal, J (2015)Green consumerism has garnered much scholarly interest in recent years. However, research on the influence of the Social Dilemma Theory (SDT) on green purchase behaviour has been scarce. Using data generated from sixteen ...