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dc.contributor.authorLee, Dong-Jin
dc.contributor.authorKruger, Stefan
dc.contributor.authorWhang, Mee-Jin
dc.contributor.authorUysal, Muzaffer
dc.contributor.authorSirgy, M. Joseph
dc.identifier.citationLee, D. et al. 2014. Validating a customer well-being index related to natural wildlife tourism. Tourism management, 45:171-180. []en_US
dc.description.abstractThis study reports an attempt to validate a customer well-being (CWB) index related to natural wildlife tourism. It was hypothesized that the CWB index related to wildlife tourism has a positive influence on travel outcomes (length of stay, number of visits, and total expenses), mediated by perceived value and customer loyalty. These hypotheses were tested using four waves of surveys of customers (overnight visitors) intercepted at the park in a two-year period. The survey data provided support for the hypotheses, which, in turn, lend validation support to the CWB index. Managerial implications of the customer well-being index are also discussed.en_US
dc.subjectCustomer well-beingen_US
dc.subjectNatural wildlife tourismen_US
dc.subjectCustomer loyaltyen_US
dc.subjectcustomer perceived valueen_US
dc.subjectLength of stayen_US
dc.subjectNumber of visitsen_US
dc.subjectPark visitor expendituresen_US
dc.titleValidating a customer well-being index related to natural wildlife tourismen_US
dc.contributor.researchID10059458 - Kruger, Stephanus

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