Browsing by Subject "tourism marketing"
Now showing items 1-2 of 2
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The perceived value of scuba diving tourists at a marina destination
(North-West University, 2012)Tourism activities set in coastal and marine environments have evolved far beyond the traditional passive leisure experiences of the classic resort holiday. While the traditional beach holiday remains a contemporary mass ... -
The perceived value of a scuba diving experience
(Coastal Education & Research Foundation, 2016)Tourists today are more value conscious, which creates challenges for tourism products to keep up with what tourists want and how they perceive certain experiences. Perceived tourism value can be seen as the value that ...