Browsing by Subject "purchasing behaviour"
Now showing items 1-2 of 2
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Antecedents of smartphone purchasing behaviour amongst South African Generation Y students
(North-West University (South Africa). Vanderbijlpark Campus, 2019)Mobile phones have been around for years, with rapid developments leading to the current generation of smartphones. Smartphones have been the latest technological addition to our daily lives. Several studies have proven a ... -
An exploration of the influence of food labels on South African consumers' purchasing behaviour
(Wiley-Blackwell, 2011)New labelling legislation in South Africa is expected to help consumers sustain a healthy lifestyle through the food choices they make. This study was undertaken to explore a sample of South African consumers' reasons for ...