Browsing by Subject "marketing"
Now showing items 1-10 of 17
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Assessing the influence of radio advertising on consumer purchasing decisions
(North-West University (South Africa), 2020)Radio advertising is an advertising platform that has been used by brands, products and services since 1922. The influence of radio advertising on a consumer’s purchase decision is tough to determine, the research that is ... -
Assessing the marketing communication plan for student recruitment at the North-West University
(North-West University, 2018)The competition for quality students has become a marketing challenge for universities which has led to the implementation of different student recruitment practices. Fierce competition between Higher Education Institutions ... -
A critical analysis of the labels of processed complementary foods for infants and young children in South Africa against international marketing guidelines
(North-West University, 2012)Motivation - Processed complementary food labels should protect and promote optimal breastfeeding and complementary feeding practices, important determinants of child survival, growth and development, and provide information ... -
Determining the motivating factors for the general use of social media amongst tourists to South Africa
(The Social Sciences Research Society, 2016)The remarkable growth in information technology has led businesses to appreciate the power and potential of online marketing, rather than merely focussing their promotional activities and goals on production and sales. ... -
Developing a post-harvest market model for maize in South Africa
(North-West University (South Africa), 2021)This paper aims to develop a post-harvest marketing model, tailored to the bespoke requirements of Vlakvlei Boerdery (Pty) Ltd, with the earmark of utilising its private grain handling and storage facilities to the fullest. ... -
Developing and validating a brand personality trait scale for South African professional sport teams
(North-West University (South Africa). Vanderbijlpark Campus, 2019)The concept of sport marketing has been present for ages. This is an alternative tool available for general marketers and sport marketers. The concept of sport marketing has been applied by many companies to promote and ... -
Die bemarking van die Wagyu as 'n beesras in Suid-Afrika
(North-West University, 2019)Formal marketing structures and markets that accommodate the unique characteristics of the Wagyu cattle breed, have not yet been established within the borders of South Africa. The existing South African marketing framework ... -
The effect of different visual variables and images on the reaction of a general target market
(North-West University, 2018)The unmanageable amounts of marketing information consumers are exposed to - also known as marketing clutter - are identified as one of the major problems that the modern marketing specialist faces on a daily basis. The ... -
An empirical model that measures brand loyalty of fast-moving consumer goods
(Kamla-Raj Enterprises, 2013)A model to measure the brand loyalty of Fast-moving Consumer Goods (FMCG) was developed by researching historical brand loyalty models, by identifying brand loyalty influences, by validating the measurement criteria and, ... -
Examining the use of communication activities within SMEs in the Vaal Triangle
(North-West University, 2019)Small and medium enterprises (SMEs) have a very important role to play in the South African economy. Not only do they contribute to the country's Gross Domestic Product (GDP), but they also create jobs to remedy the problem ...