Browsing by Subject "customer engagement theory"
Now showing items 1-3 of 3
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Consumption motives, sport identification and buying behaviours of South African premier league football fans
(AFAHPER-SD, 2016)Despite the resurgent growth of professional football and its significant contribution to the gross domestic product (GDP) of the tourism and leisure sector in South Africa, little research has been undertaken to explore ... -
Identification with team as a predictor of buying behaviours amongst South African Premier Soccer League (PSL) fans
(AJHTL, 2016)Sport fan consumer spend has traditionally been largely influenced by the level of identity with team that individuals experience. This being said, no empirical work was found to directly relate these concepts. Based on ... -
Promoting fan engagement: an exploration of the fundamental motives for sport consumption amongst premier league football spectators
(Taylor & Francis, 2016)The aim of this study was to examine whether fan engagement could be predicted by the motivational dimensions of sport consumption. A sample of 806 football sport fans (African = 85%, male = 67.4%, part of an organised ...